Jewel Country

a timeless brand identity design is one of India’s leading e-commerce companies and one of the most visible online brands manufacturing, designing and marketing jewellery of superior quality. Jewel Country (JC) was started with a mission to change the way diamonds and diamond jewellery is bought in India. Their jewellery is crafted from genuine material and the company believes that each piece is a manifestation of one’s spirit and personal style thus reinforcing the commitment to bringing the very best in quality and design from around the world.

Our design philosophy comes from a timeless bond – a relationship. A Diamond is Forever.

JC talks of the links and the bonds that are associated with diamonds focusing on the relationships between people. It’s the binding connect that brings people closer together, establishes an emotional and physical connect between the two – a timeless, minimal and modern representation. The bond in the identity stands for what our country talks about – Close Relationships! The colour blue in the identity symbolizes the true spirit of creativity, spirituality, and royalty.

Client: Jewel Country Gemstones Pvt. Ltd
Project: Brand Identity & Brand Development