functional marketing collaterals

To drive a consistent brand experience, a brand guideline is applicable to all forms of marketing communications—including both online and offline tactics such as web sites, online ads, brochures, print ads and many others. Through our design of marketing collaterals including brochures, leaflets or posters the design was not just visually appealing but functional as well since it had the follow the sanctum of the Brand Guideline System.

Caterpillar approached us to ensure that their brand equity was not diluted.

Their comprehensive style guide leaves no room for confusion on how its brand is used. We loved the obsessive nature of this guideline, and so through all the communication materials we have designed we have ensured complete uniformity in style and formatting maintaining the decorum of the brand.

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Client: Caterpillar India Pvt. Ltd.